WASHINGTON, D.C. (August 20, 2024) — During recent sales missions to Japan and South Korea, Brand USA, the United States' destination marketing organization, in collaboration with U.S. Customs and Border..
XI’AN, CHINA (May 22, 2024) — Brand USA, the destination marketing organization for the United States, joined by the U.S. Department of Commerce and the Ministry of Culture and Tourism..
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LOS ANGELES, CA (May 7, 2024) — Brand USA, the official destination marketing organization for the United States and premier sponsor of the U.S. Travel Association’s IPW, celebrates a productive..
LOS ANGELES, CA (May 5, 2024) — Chris Thompson, president & CEO of Brand USA, the nation’s destination marketing organization and premier sponsor of U.S. Travel Association’s IPW 2024, delivered..
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As we step into the final quarter of 2024, the U.S. tourism industry is poised for continued growth and momentum. From international campaigns like leveraging Copa América to boost travel, to strengthening global ties through successful sales missions, Brand USA remains dedicated to showcasing the best our nation offers. This edition highlights key collaborations, new opportunities, and achievements that are driving visitation to the United States, offering our partners and travelers a reason to be excited about what's ahead.
Brand USA’s board of directors convened for their first all-virtual meeting on Wednesday, May 20. Board members approved the minutes from the February 2020 meeting and recognized the significant impact COVID-19 has had on many facets of Brand USA’s operations as well as it’s worldwide impact
COVID-19 is profoundly reshaping our lives and impacting the world in ways we couldn’t have imagined. On behalf of the entire team at Brand USA, I offer my thoughts and encouragement to everyone navigating this unprecedented situation, both professionally and personally. These are difficult times for the travel and tourism industry, but we are resilient and will come back with renewed determination. I want you to know that Brand USA is with you, and we are all in this together.