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Brand USA Partner Resources
Welcome, Brand USA Partners
As the nation's destination marketing organization, Brand USA aims to promote visitation to the United States to, through, and beyond its gateways. City and state partners of all sizes are encouraged to tap into a comprehensive range of resources, providing destinations with easier access into global markets. This resource page has been compiled to assist partners in navigating the myriad exciting programs and opportunities available.
For more information about any of the below, contact your Brand USA Partner Engagement Manager or email us.
Key Resources
Digital Assets
Let's Get Social
Brand USA's corporate social media channels provides important information about the international travel and tourism industry and details on upcoming events, webinars and trade news.
Brand USA uses consumer-facing social media to provide top-notch community outreach, promotion of travel to the USA and inspiration for future international visitors.
Frequently Asked Questions
Who is Brand USA?
Brand USA is the destination marketing organization for the United States. Our mission is to increase international visitation, spend, and market share in order to fuel the U.S. economy and enhance the image of the United States worldwide. Since 2011, we have worked in close partnership with more than 800 organizations to invite people all over the world to explore the virtually limitless travel experiences and destinations available in the United States of America.
How do I partner with Brand USA?
Brand USA accepts cash contributions that we may deploy to promote international travel to the United States via results-driven programs and platforms. The partnership begins with a conversation with our partner engagement team, where we can walk you through the LOA contribution process and hear your international marketing objectives.
What is the LOA partnership process?
The general path for any of the cooperative activity that we do with any contributing partner is as follows:
- Partner signs a letter of agreement to contribute funds to Brand USA; the contribution is made
- Partner and Brand USA may consult on creative, markets, timing, and media channels ensuring that any plan further our mutual missions
- Brand USA either contracts with a third party vendor (either directly with a media owner or via a media buying agency) or launches programming using internal or affiliated resources
- Brand USA pays for the marketing and promotional work it authorized.
What kind of activity will my contribution be used for?
Brand USA will use your contribution solely for marketing or promotional activity designed to attract international visitors. You may specify the international market, marketing channel, seasonality, and target audience. Cooperative marketing is one of the major marketing categories that Brand USA is active in, which provide opportunities for organizations, regardless of their budget, to partner with Brand USA to promote travel experiences to, through, and beyond the gateways.
What kinds of cooperative marketing opportunities does Brand USA offer?
Brand USA offers cooperative marketing programs in multiple international markets. You can learn more about available programs here.
Can I use the VisitTheUSA.com logo on my website or marketing material?
Yes! Brand USA has several market specific logos that can be used on your website or international marketing materials. There is no fee for use but we do have branding guidelines for the logo treatment. Please contact your partner engagement representative to begin the process.
What non-monetary contributions can I make to Brand USA?
Brand USA welcomes the rights to use your images and videos as long as you have the right to sublicense this material to Brand USA or other third parties. We would accept your content into our digital asset management system, the database our social media teams use to promote the U.S. Please contact your partner engagement representative to learn more.
I have a question about an international market. Whom do I contact?
Your partner engagement representative can provide research and other strategic information about the markets Brand USA is active in, and provide market overviews based on the research we conduct.