Upcoming Events
Board of Directors Meeting
Join us virtually on March 22, 2024 from 10 a.m. to 12 p.m. Brand USA’s Spring 2024 Board of Directors Meeting is just weeks away. During the meeting, you will hear from our team on a variety of topics, including:
- Brand USA FY2023 Annual Report and ROI Study
- FY2023 Partner Survey Results
- FY2024 Marketing Activities
Partner Webinar Series: Opportunities for 2024-2025
Join us on Thursday, March 28 at 11:30 AM ET to learn more about Partner Opportunities for 2024-2025. We’ll discuss upcoming events, programs and ways to maximize partnership opportunities in the global tourism industry.
Canada Connect
Brand USA's 2024 Canada Connect provides U.S. partners with the chance to gain firsthand knowledge of the travel industry in Canada. This event features a blend of B2B meetings, networking opportunities, insightful panel discussions, and direct interaction with travel agents who are actively serving their clients.
Our goal is to deepen your understanding of this market by establishing in-person connections and traveling across the country to engage with key stakeholders. Together, we can further develop and foster robust inbound visitation from the number one international destination to the United States.
This event will be held June 3-7, 2024.
Registration is closed.
Japan Sales Mission
The Brand USA's 2024 Japan Sales Mission will give an opportunity for U.S. partners to reach key trade contacts in the Japan travel industry. This sales mission can be combined with the 2024 South Korea Sales Mission. This can't-miss industry event will have sessions in Tokyo and in Osaka from July 8-12, 2024. Registration closes May 17, 2024.
Registration is closed.
South Korea Sales Mission
The Brand USA's 2024 Japan Sales Mission will give an opportunity for U.S. partners to reach key trade contacts in the South Korea travel industry. This sales mission can be combined with the 2024 Japan Sales Mission. This can't-miss industry event will have session in Seoul and in Busan from July 15-18, 2024. Registration closes May 17, 2024
Registration is closed.
Click here to view our full calendar of events.
Brand USA Around The World
Travel and Tourism Research Association Marketing Outlook Forum
January 29-31 | Houston, TX
Brand USA Attendees:
- Chris Thompson, President & CEO
- Chelsea Benitez, Director, Consumer Research
International Inbound Travel Association
February 11-14 | Memphis, Tennessee
Brand USA Attendees:
- Chris Thompson, President & CEO
- Jackie Ennis, Vice President, Global Trade Development
Go West Summit
February 26-29 | Lake Tahoe, Nevada
Brand USA Attendees:
- Peter Dodge, Director, Public Affairs
- Chris Ellis, Director, Partner Engagement
- Jerod Fuchs, Senior Manager, Partner Engagement
- Maya Hua, Senior Manager, Partner Engagement
Destinations International Marketing and Communications Summit
February 27-29 | Salt Lake City, UT
Brand USA Attendees:
- Staci Mellman, Chief Marketing Officer
Massachusetts Governor’s Conference on Travel & Tourism
April 2 | Boston, MA
Brand USA Attendees:
- Aaron Wodin-Schwartz, Chief Corporate Affairs Officer
- Chelsea Sullivan-Kaiser, Senior Manager, Partner Engagement
Destinations International CEO Summit
April 2-4 | Boston, MA
Brand USA Attendees:
- Chris Thompson, President and CEO
- Aaron Wodin-Schwartz, Chief Corporate Affairs Officer
- Staci Mellman, Chief Marketing Officer
Travel South USA Global Summit
April 8-11 | Charleston, SC
Brand USA Attendees:
- Skylar Clark, Director, Partner Engagement
- Chelsea Sullivan-Kaiser, Senior Manager, Partner Engagement
Discover New England Summit
April 9-11 | Bretton Woods, New Hampshire
Brand USA Attendees:
- Chris Thompson, President and CEO
- Dani Campana, Senior Manager, Partner Engagement
- Phil Dickieson, Manager, Events
International Roundup
April 19-22 | Casper, WY
Brand USA Attendees:
- Chris Ellis, Director, Partner Engagement
- Maya Hua, Senior Manager, Partner Engagement
IPW 2024
May 3-5 | Los Angeles, CA
Brand USA Attendees:
- Chris Thompson, President and CEO
- Aaron Wodin-Schwartz, Chief Corporate Affairs Officer
- Staci Mellman, Chief Marketing Officer
- Don Richardson, Chief Financial, Diversity, & Inclusion Officer
- Jackie Ennis, Vice President, Global Trade Development
- Global Trade Development Team
- Cassady Bailey, Vice President, Partner Engagement & Marketing
- Partner Engagement Team
IMEX Frankfurt
May 23-25 | Frankfurt, Germany
Brand USA Attendees:
- Chris Ellis, Director, Partner Engagement
In The News
Brand USA’s 2024 Board of Directors Announced
Brand USA, the nation’s destination marketing organization, today shared the individuals who will make up its 2024 board of directors. Consisting of both newly appointed and re-appointed individuals, the board plays a pivotal role in steering Brand USA’s mission and operations. Read more
India emerges as 5th largest source of tourists for U.S.
A growing, affluent middle class and younger, intrepid Indians travelling to the United States have made India the fifth largest source for tourism tot he U.S., projected to grow at 30% in 2024, Brand USA's cheif marketing officer Staci Mellman told TOI in an exclusive interview. Read more from Times of India
Move over New Orleans, Lake Charles is our new favourite destination for Mardi Gras
New Orleans may be famous for its Zulu Ball, but you’ll arguably get a better understanding of Black Mardi Gras traditions by hanging out with the krewes in Lake Charles. Leo Colquitt, who heads the all-Black krewe of Omega, says: “We’ve been celebrating our Mardi Gras for 57 years here in Lake Charles. It actually started as a part of a Black history event, which eventually merged into Mardi Gras celebrations. Our fraternity brothers have kept it going over the years." Read more from Independent
Editor's Pick: Travel Guide from New York to Philadelphia, from accommodations to restaurants
“Using one city as your base and traveling to another city means that you can take two trips in one trip. At this time, the more different the faces of the two cities, the more exciting the trip.” Read more from GQ Korea
The Bear, Oppenheimer and Barbie inspire travel itineraries across the USA
Tourism and entertainment can go together. Many travel itineraries are inspired by prestigious Hollywood films. The 2024 awards season has arrived and it has shed light on the most recent film and TV productions, such as Oppenheimer , Barbie and The Bear In addition to being favorites with the public and critics, they have something in common: they were all recorded in different cities in the United States. Read more from Mundo Viajar
