Global Perspective: September 2024

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Marketing Brief

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2024 Brand USA Storytelling Award Winners

The 2024 Brand USA Video Storytelling Awards honored destination marketing organizations excelling in the use of video to bring their destinations to life. The awards celebrate creativity, authenticity, and impactful storytelling in the following categories: Diversity, City, and State. The winners

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USA Discovery Program: New Look, Same Great Program

The USA Discovery Program is a training and sales enablement platform for travel experts. It offers them extensive resources, training modules, and sales tools through a user-friendly platform available on both web and mobile apps. Travel experts can earn badges and become certified experts in their

Research and Insights

Travel Policy & Guidance

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Upcoming fee changes to three Trusted Traveler Programs

Starting October 1, U.S. Customs and Border Protection (CBP) will increase the application fee for the Global Entry, NEXUS, and SENTRI Trusted Traveler Programs to a uniform fee of $120. Application fees for these three programs have not been updated in over 15 years. According to CBP, as these

Upcoming Events

 

U.K. and Ireland MegaFam

September 25 - October 2

This will be the ninth U.K. and Ireland MegaFam, in which 60 agents will embark on six distinctive itineraries exploring 12 states and 20 cities. 


SXSW Sydney

October 13-19

Brand USA will host a USA House at the Pumphouse Sydney venue to showcase unique and incredible experiences in the USA. Each day, the USA House is transformed into a depiction of a U.S. destination that resonates with the SXSW conference and event tracks: tech & innovation, games, music, and screen. 


Brand USA Travel Week U.K. and Europe

October 21-24

Brand USA Travel Week U.K. and Europe 2024 will bring together tourism industry professionals from the U.S., U.K., and Europe to discuss future bookings, explore travel trends, and enhance opportunities to drive visitation to the United States.


Fall Board of Directors Meeting

November 19, 2024

Brand USA's next Board of Directors meeting will take place this fall. Make Plans to join us virtually. 


2025 Mexico Sales Mission

January 13-17

The 2025 Mexico Sales Mission will give an opportunity for U.S. partners to reach key trade contacts in the Mexico travel industry. Registration closes October 16, 2024.


2025 India Sales Mission

January 13-17

The 2025 India Sales & Media Mission will give an opportunity for U.S. partners to reach key trade and media contacts in the India travel industry. Registration closes October 4, 2024



Click here to view our full calendar of events.

Brand USA Around The World

Capital Region USA Global Travel Exchange

September 16-18 | Charlottesville, VA

Brand USA Attendees: Dani Campana, Amanda Davis


Tennessee Governor's Conference on Hospitality and Tourism

September 25-27 | Chattanooga, TN

Brand USA Attendees: Fred Dixon, Aaron Wodin-Schwartz


Hawaii Tourism Conference

September 29 - October 2 | Oahu, HI 

Brand USA Attendees: Fred Dixon, Suzy Shepard, Maya Hua


Mississippi Governor's Conference on Tourism

October 2-4 | Hattiesburg, MS

Brand USA Attendee: Dani Campana


Travel Texas Summit

October 14-16  | Houston, TX

Brand USA Attendee: Jerod Fuchs


Missouri Governor's Conference on Tourism

October 15-17  | Kansas City, MO

Brand USA Attendee: Dani Campana


Brand USA Travel Week U.K. and Europe

October 21-24  | London, UK

Brand USA Attendees: Cassady Bailey, Skylar Clark, Chris Ellis, Jerod Fuchs, Maya Hua


IGLTA Global Convention

October 23-26 | Osaka, Japan 


Destinations International Social Inclusion Summit

October 28-30 | Spokane, WA


Travel South International Showcase

November 30 – December 4 | Atlanta, GA

Brand USA Attendees: Skylar Clark, Dani Campana

In The News

CORPORATE
 

U.S. Breaks Record as World’s Most Powerful Travel and Tourism Market

TravelPulse | September 4, 2024

The World Travel & Tourism Council (WTTC) announced that the United States is the world’s most powerful Travel & Tourism market, contributing a record-breaking $2.36 trillion to the nation’s economy last year.

 


Brand USA, U.S. Customs and Border Protection Bring Global Entry to Japan and South Korea

TravelPulse | August 21, 2024

Brand USA and U.S. Customs and Border Protection (CBP) are teaming up to promote travel from Japan and South Korea to the United States.

 


Fred Dixon brings lessons from NYC Tourism to his new role at Brand USA

TravelWeekly | July 15, 2024

For Dixon, who started at Brand USA this month, the move from overseeing tourism strategy for one of the world's most visited cities to overseeing the strategy for the entire U.S. comes with some similar challenges and expectations. 

 


Goodbye from Brand USA’s Thompson – and hello from new President and CEO Dixon

TravelWeek | July 15, 2024

Brand USA’s now-former President and CEO, Chris Thompson, bid the travel industry farewell in a heartfelt message on Friday, July 12. His statement was soon followed by greetings from Brand USA’s new President and CEO, Fred Dixon.



CONSUMER
 

Restaurants in the United States that The Bear pays tribute to  

Gourmet de Mexico | July 22, 2024

The third season of The Bear is officially available in Mexico. The fascinating thing about the series is not only found in the original story, but also in the great contribution of the chefs who lead the gastronomic scene in the United States.

RFPS-RFIS
RFI / RFP Opportunities
Brand USA provides open competition in awarding contracts to support our operations and marketing efforts. If you have the passion to promote the United States as a diverse travel destination, please click here for available opportunities.
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Careers
Brand USA looks for talented, creative, and driven people who want to make a difference on behalf of our nation.