ROI study
Brand USA Fiscal Year 2023 ROI Study by Oxford Economics
Over the past 11 years, Brand USA's marketing efforts have generated:
- 8.7 million incremental visitors
- Nearly $28.8 billion in incremental spend
- More than 36,800 incremental jobs supported each year
- $8.3 billion in federal, state, and local taxes
- Nearly $63 billion in total economic impact
Importantly, approximately half of the jobs supported are outside of the travel and tourism industry, including manufacturing, construction, finance, retail, and more.