The Times of India
The Times Group is one of India's largest media conglomerates and reaches more than 50% of India’s consumer population, with an audience of over 250 million annually.
The Times of India has designed an awareness campaign consisting of storytelling, rich media display, outstream videos, and social media posts to reach target audiences. Objectives of campaigns include building awareness, increasing engagement, building interest groups for retargeting, and gaining and nurturing the desired audience.
Program Benefits
- Access the audience of India’s Number 1 business and financial news website with 75% of user base in Tier 1 and 2 cities.
- Multiple pieces of strong storytelling content developed to build awareness in market
- Enhance digital content stories with video to further engage audiences
- Amplify reach with social posts on Facebook with India’s top English news brands
- Native Advertising and Rich Media Banners driving additional brand awareness
Dates
Markets
Package Details
Campaign 1
3 Months
Digital Content • Story/Article in Economic Times (1 article - 800 words content + 4 images + Website link ) • Story/Article in ETNowNews (1 article - 800 words content + 4 images + Website link) • Story/Article impressions 130,000 • Digital Blogs on Media Wire India (4 blog posts - 800 words content + 4 images + Website link) 600,000 impressions • Native Ads driving traffic to articles. 19,000,000 impressions • Rich Media Banners via ETNowNews.com (1 - 3 videos to be provided up to :60 seconds) 5,000,000 impressions • Video Views via MX Player - OTT/Streaming platform (1 - 3 videos to be provided up to :60 seconds) 6,500,000 impressions
Social Media • ETNowNews.com - Static or video posts on Facebook (4) 28,800,000 impressions • ET Panache Travel - Static or video posts on Facebook (6) 270,000 impressions
Total Estimated Impressions/Reach: 60,300,000
Campaign 2
3 Months
Digital Content • Story/Article in Economic Times (1 article - 800 words content + 4 images + Website link) • Story/Article in ETNowNews (1 article - 800 words content + 4 images + Website link) • Story/Article impressions 60,000 • Digital Blogs on Media Wire India (2 blog posts - 800 words content + 4 images + Website link) 300,000 impressions • Native Ads driving traffic to articles. 7,500,000 impressions • Video Views via Economic Times (1 - 3 videos to be provided up to :60 seconds) 10,000,000 impressions
Social Media • ETNowNews.com - Static or video posts on Facebook (1) 7,200,000 impressions • ET Panache Travel - Static or video posts on Facebook (4) 180,000 impressions
Total Estimated Impressions/Reach: 25,240,000
Campaign 3
2 Months
Digital Content • Story/Article in Economic Times (1 article - 800 words content + 4 images + Website link) 32,000 impressions • Digital Blogs on Media Wire India (1 blog post - 800 words content + 4 images + Website link) 150,000 impressions • Native Ads driving traffic to articles. 4,000,000 impressions • Video Views via Economic Times (1 - 3 videos to be provided up to :60 seconds) 4,000,000 impressions
Social Media • ETNowNews.com - Static or video posts on Facebook (1) 7,200,000 impressions • ET Panache Travel - Static or video posts on Facebook (2) 90,000 impressions
Total Estimated Impressions/Reach: 15,472,000