Consumer Media

The Telegraph

Brand USA's Telegraph program is a multi-faceted, content-driven program that reaches millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher.

The Telegraph has a total reach of 16.1 million, including 2.7 million monthly print readers. The Telegraph reaches half of all people that rely on newspapers and magazines for travel recommendations.

Program Benefits

  • The Telegraph readers are 16% more likely to travel to North America than the national average. 
  • Across their print, website and app platforms The Telegraph reaches 2.8 million people every day.
  • From their first-party Sentiment Tracker, The Telegraph knows that more than one in three of their readers are planning a long-haul holiday – and the USA remains comfortably their readers' favorite long-haul travel destination.
  • The Telegraph’s editorial team will produce both informative and inspiring content that will be amplified across social channels to gain a wider reach.

Dates

Start Date:
End Date:
Ongoing

Markets

GB-flag-icon
United Kingdom

Package Details

Telegraph Standard Campaign

Print:

  • 1 Display Page in The Telegraph Magazine (1,100,000 reach)

Digital:

  • 1 Branded story (500,000 impressions)
  • 2 sponsored articles on Brand USA hub + iPad edition
  • Audience to sponsored content (20k unique views)
  • Native placements within travel editorial and premium channels (3,000,000 impressions)
  • Sponsorship of the USA editorial section on telegraph.co.uk, 2-week exclusive online display
  • Destination video in-article (500,000 impressions)
  • Digital display in premium channels MPU/Leaderboards (750,000 impressions)


Total estimated impressions 5,870,000

Campaign length: 2-3 months