Consumer Media

Optimized Audience Spring 2025 Campaign: South Korea

Using multiple touch points to influence behavior, this full-funnel campaign allows Brand USA to reach travelers while they are planning travel by leveraging Brand USA’s proprietary audience of pre-qualified visitors across multiple markets.

Program Benefits

  • Brand USA’s targeted messaging aims to expand reach and awareness in these growth markets during key planning periods. 
  • Brand USA engages with consumers through programmatic media ad placements that deliver U.S. destination messages to the right audience at the right time. 
  • Brand USA will create impact through one cohesive campaign that links to destination-specific inspirational content on the language-appropriate VisitTheUSA.com site. 
  • As a secondary KPI, Brand USA will be able to track impact of the media campaigns in the featured destinations with Sojern, Adara Economic Impact, and Expedia Attribution reporting. 


Dates

Start Date:
End Date:
Material Deadline:
Dec 06, 2024

Markets

KR-flag-icon
South Korea

Package Details

Campaign 1

  • Sojern native ad placements: Headline & copy - 3M impressions (links to content on Visit the USA site)
  • Native programmatic ads: Headline & copy - 575K impressions (links to content on Visit the USA site)
  • Expedia Media Strategy: Custom landing page - 900K - 1M impressions
  • Expedia Attribution Report + Sojern Economic Impact Report (90-day look back window)


Total estimated impressions: 4,475,000

Campaign timing: approx. 2 months

Campaign 2

  • Native programmatic ads: Headline & copy - 1.3M impressions (links to content on Visit the USA site)
  • Expedia Media Strategy: hotel search page - 400K - 550K impressions
  • Expedia Attribution Report + Adara Impact Report


Total estimated impressions: 1,700,000

Campaign timing: approx. 2 months