Optimized Audience Spring 2025 Campaign: Japan
Using multiple touch points to influence behavior, this full-funnel campaign allows Brand USA to reach travelers while they are planning travel by leveraging Brand USA’s proprietary audience of pre-qualified visitors across multiple markets.
Program Benefits
- Brand USA’s targeted messaging aims to expand reach and awareness in these growth markets during key planning periods.
- Brand USA engages with consumers through programmatic media ad placements that deliver U.S. destination messages to the right audience at the right time.
- Brand USA will create impact through one cohesive campaign that links to destination-specific inspirational content on the language-appropriate VisitTheUSA.com site.
- As a secondary KPI, Brand USA will be able to track impact of the media campaigns in the featured destinations with Sojern, Adara Economic Impact, and Expedia Attribution reporting.
Dates
Start Date:
End Date:
Material Deadline:
Dec 20, 2024
Markets
Japan
Package Details
Campaign 1
- Sojern native ad placements: Headline & copy - 3M impressions (links to content on Visit the USA site)
- Native programmatic ads: Headline & copy - 575K impressions (links to content on Visit the USA site)
- Expedia Media Strategy: Custom landing page - 900K - 1M impressions
- Expedia Attribution Report + Sojern Economic Impact Report (90-day look back window)
Total estimated impressions: 4,475,000
Campaign timing: approx. 2 months
Campaign 2
- Native programmatic ads: Headline & copy - 1.3M impressions (links to content on Visit the USA site)
- Expedia Media Strategy: hotel search page - 400K - 550K impressions
- Expedia Attribution Report + Adara Impact Report
Total estimated impressions: 1,700,000
Campaign timing: approx. 2 months