Interactive Travel Guide

Brand USA's Interactive Travel Guide is a dynamic, mobile-first platform featuring actionable travel ideas and backed by targeted distribution.

It incorporates higher-funnel engagement tactics as part of Brand USA’s international marketing efforts, inspiring qualified consumers on their preferred device as they begin travel planning.

This program includes custom content strategy highlighting an array of travel experiences. Powered by highly targeted programmatic and Expedia media, distribution is optimized to encourage further exploration and lead to bookings.

Program Benefits

The Interactive Travel Guide (ITG) is an engaging, mobile-first product featuring cutting-edge design, impactful imagery, and actionable travel ideas. It’s designed to keep consumers engaged as they explore all the travel possibilities in a destination or region.
The powerful programmatic media strategy uses data points to build custom audiences and target travel intenders to increase engagement. Programmatic carousel ad unit strategy ties directly to the content in guide.
Expedia’s PassportAds retarget consumers who have engaged with and searched for travel to the USA on Expedia’s sites. Targeting this travel-minded audience creates higher engagement.
Users will browse short-form, easily consumable, Instagram-style content pieces organized by themes that reflect the interests of international travelers. Content will be translated based on the target market.
The primary goal is for qualified prospective travelers to engage with and be inspired by content on the platform. Links to content on VisitTheUSA.com and Expedia to encourage deeper exploration.
Extends the reach of the content through redistribution in other markets.