Helloworld
Helloworld is Australia’s largest group of independently owned travel professionals. Helloworld and its wholesale brand, Viva Holidays, offer the unique opportunity to reach Australians with tailored strategic marketing campaigns.
Helloworld offers Brand USA the opportunity to build awareness and inspire desire for US destinations through product promotion and strategic marketing campaigns to both travel consultants and consumers; utilizing its marketing channels that include print, email, social media, and agent training.
Program Benefits
- Australia’s largest group of independently owned travel professionals
- Helloworld has numerous owned assets that provide unparalleled access to both consumer and trade groups.
- Viva Holidays provides access to bookings from any travel agent regardless of chain, brand, affiliation or association.
- Helloworld has a dedicated Trade marketing team that engages with the agent network nationally in Australia providing them with content, packages, and support for campaigns.
- Helloworld Travel customers have an 80% higher repeat purchase intention than all other travel brands in Australia.
Dates
Start Date:
End Date:
Ongoing
Markets
Australia
Package Details
Media Campaign 1
6 weeks
Print (3,153,000 impressions)
- Full page print advertisement in four Australian metro newspapers in Escape weekend travel insert. Markets Include Melbourne, Sydney, Adelaide and Brisbane.
- Full page print advertisement in 17 x Australian regional newspapers in the Explore travel insert.
Email (2,000,000 impressions)
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
Social (382,687 impressions)
- Paid social media - 3 dedicated posts geo-targeted to the nominated audience via Facebook and Instagram. (Helloworld - 180,893 FB followers, 19,400 Instagram followers, Viva Holidays - 17,075 FB followers (consumers), 2,100 FB followers)
- Organic social media - 3 dedicated posts promoted through Helloworld and Viva Holidays social media channels. (Helloworld - 180,893 FB followers, 19,400 Instagram followers, Viva Holidays - 17,075 FB followers (consumers), 2,100 FB followers)
Online (20,000 impressions)
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website. (Avg 140,000 unique visitors per month on Helloworld.com.au Avg 40,000 unique visitors per month on vivaholidays.com.au)
Trade (25,460 impressions)
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community, and brand. (23,000 eDM Travel Agent and Industry subscribers)
- Digital Screens In-Store - Tactical offers promoted on digital screens in over 130 select Helloworld Stores nationally. (:10 second rotation)
- Agent Marketing Support - Editable digital flyer promoting destination and Social Tiles featuring tactical deals that can be used on social media, via email or printed and distributed/displayed by agents.
Training (2,460 impressions)
- Online Training - 30-minute webinar hosted by the Helloworld Training Team. Webinar undertaken live and will be recorded and remain on the agent portal for a minimum of 3 months. (2460+ travel agencies and brokers in Australia and New Zealand.)
Total Estimated Impressions/Reach 5,500,000
Media Campaign 2
4-6 weeks
Print (2,166,000 impressions)
- Full page print advertisement in four Australian metro newspapers in Escape weekend travel insert. Markets Include Melbourne, Sydney, and Brisbane: Eastern Seaboard.
Email (2,000,000 impressions)
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
Social (255,000 impressions)
- Paid social media - 2 dedicated posts geo-targeted to the nominated audience via Facebook and Instagram. (Helloworld - 180,893 FB followers, 19,400 Instagram followers, Viva Holidays - 17,075 FB followers (consumers), 2,100 FB followers)
- Organic social media - 2 dedicated posts promoted through Helloworld and Viva Holidays social media channels. (Helloworld - 180,893 FB followers, 19,400 Instagram followers, Viva Holidays - 17,075 FB followers (consumers), 2,100 FB followers)
Online (20,000 impressions)
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website. (Avg 140,000 unique visitors per month on Helloworld.com.au Avg 40,000 unique visitors per month on vivaholidays.com.au)
Trade (25,460 impressions)
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community, and brand. (23,000 eDM Travel Agent and Industry subscribers)
- Digital Screens In-Store - Tactical offers promoted on digital screens in over 130 select Helloworld Stores nationally. (:10 second rotation)
- Agent Marketing Support - Editable digital flyer promoting destination and Social Tiles featuring tactical deals that can be used on social media, via email or printed and distributed/displayed by agents.
Training (2,460 impressions)
- Online Training - 30-minute webinar hosted by the Helloworld Training Team. Webinar undertaken live and will be recorded and remain on the agent portal for a minimum of 3 months. (2460+ travel agencies and brokers in Australia and New Zealand.)
Total Estimated Impressions/Reach 4,400,000
Media Campaign 3
4 weeks
Email (2,000,000 impressions)
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
Social (255,000 impressions)
- Paid social media - 2 dedicated posts geo-targeted to the nominated audience via Facebook and Instagram. (Helloworld - 180,893 FB followers, 19,400 Instagram followers, Viva Holidays - 17,075 FB followers (consumers), 2,100 FB followers)
- Organic social media - 2 dedicated posts promoted through Helloworld and Viva Holidays social media channels. (Helloworld - 180,893 FB followers, 19,400 Instagram followers, Viva Holidays - 17,075 FB followers (consumers), 2,100 FB followers)
Online (20,000 impressions)
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website. (Avg 140,000 unique visitors per month on Helloworld.com.au Avg 40,000 unique visitors per month on vivaholidays.com.au)
Trade (25,460 impressions)
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community, and brand. (23,000 eDM Travel Agent and Industry subscribers)
- Digital Screens In-Store - Tactical offers promoted on digital screens in over 130 select Helloworld Stores nationally. (:10 second rotation)
- Agent Marketing Support - Editable digital flyer promoting destination and Social Tiles featuring tactical deals that can be used on social media, via email or printed and distributed/displayed by agents.
Training (2,460 impressions)
- Online Training - 30-minute webinar hosted by the Helloworld Training Team. Webinar undertaken live and will be recorded and remain on the agent portal for a minimum of 3 months. (2460+ travel agencies and brokers in Australia and New Zealand.)
Total Estimated Impressions/Reach 2,300,000