Hays Travel Program
Hays Travel is the UK’s largest independent travel agency and offers its clients all-inclusive, long-haul, and luxury getaways as well as tailor-made packages.
This program leverages Hays Travel’s strong presence in the UK market and delivers a comprehensive marketing campaign that includes a custom landing page, digital ads, social promotion, email promotion, out of home ads, and access to its 2,700 dedicated travel agents.
Program Benefits
- Hays Travel has over 490 retail branches and services over 1 million customers per year.
- The Hays Shopper Platform captures data from the Hays Travel channels and utilizes this data to power campaigns, targeting relevant customers in the right phase of their shopping journey.
- Hays Travel has more than 5.6 million online visitors a year and more than 2.5 million fans on social media.
- Hays Travel Hub provides direct access to over 2,700 travel agents almost instantly.
Dates
Start Date:
End Date:
Ongoing
Markets
United Kingdom
Package Details
Hays Travel Campaign 1
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign.
- Haystravel.co.uk - Homepage native ad placement (30,000 impressions)
- Display ads: rich media display units targeting travel shoppers (350,000 impressions)
- YouTube Video ads: 6 sec, 15 sec, or 30 sec ads targeting travel shoppers (300,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (600,000 impressions)
- Organic Social - 1 Feature on Hays Travel Instagram Story (10,000 reach)
- Organic Social - 2 Sponsored posts (image or video) on Hays Travel Facebook page (160,000 reach)
Email Promotion
- Dedicated Solus Email - 1 email sent to a targeted section of database of over 230k travel intender. Demographics - Long Haul Customers, Cruise, Touring (40,000 subscribers)
- E-Shot Banner Ad - 1 email sent to a targeted section of database of over 230k travel intender. Demographics - Long Haul Customers (120,000 subscribers)
Out of Home
- Dedicated OOH Network: Travel Screens (Both External & Internal) - 10 second ad in 400 Hays Travel branches for two weeks- either static or video (2,300,000 reach)
- Travel Shopper Proximity Targeting: OOH Billboard Programmatic Ads - Digital signage across Malls, Rail Stations, and Roadside within 500 meters of retail stores (300,000 impressions)
- Travel Shopper Proximity Targeting: Mobile Targeting - Target shoppers with display and social ads on their mobile devices when they are near retail stores (300,000 impressions)
Training
- Virtual Training - A dedicated webinar training session with a selection of the Hays Travel Sales teams. recorded and housed on the Hays Travel HUB, for 3 months
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign (2,700 agents)
Total Estimated Impressions/Reach: 4,510,000
Campaign length: 10 weeks
Hays Travel Campaign 2
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign.
- Haystravel.co.uk - Homepage native ad placement (20,000 impressions)
- Display ads: rich media display units targeting travel shoppers (190,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (300,000 impressions)
- Organic Social - 1 Sponsored post (image or video) on Hays Travel Facebook page (80,000 reach)
- Email Promotion
- E-Shot Banner Ad - 1 email sent to a targeted section of database of over 230k travel intender. Demographics - Long Haul Customers (120,000 subscribers)
Out of Home
- Dedicated OOH Network: Travel Screens (Both External & Internal) - 10 second ad in 200 Hays Travel branches for two weeks- either static or video (1,150,000 reach)
- Travel Shopper Proximity Targeting: Mobile Targeting - Target shoppers with display and social ads on their mobile devices when they are near retail stores (175,000 impressions)
Training
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign (2,700 agents)
Total Estimated Impressions/Reach: 2,035,000
Campaign length: 8 weeks
Hays Travel Campaign 3
Online Promotion
- Haystravel.co.uk - Enhanced Landing Page featured on site, during and post campaign.
- Haystravel.co.uk - Homepage native ad placement (15,000 impressions)
- Display ads: rich media display units targeting travel shoppers (135,000 impressions)
Social Media Promotion
- Paid Social - Travel Shopper Targeted social campaign including up to 2 creative formats: Image, Video, Carousel, Story (215,000 impressions)
- Organic Social - 1 Sponsored post (image or video) on Hays Travel Facebook page (80,000 reach)
Training
- Online Training - Communication of online training to all sales channels hosted on the Hays Travel HUB, within the learning and development section
- Hays Travel HUB - 1 Dedicated post/updated communication to include production information, activity and specific offer that will be included within the campaign (2,700 agents)
Total Estimated Impressions/Reach: 445,000
Campaign length: 6 weeks