Programs & Opportunities

All Programs

Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.

Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.

Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.

Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.

Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.

View Programs by Market
Adara Affinity Program
Ongoing
Adara is a travel technology company that helps destinations by providing the data and measurement tools they need to boost engagement and drive growth. Adara offers Brand USA data-driven travel-intent digital marketing campaigns with timely search and booking insights.
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Air Canada Vacations
Ongoing
Brand USA's partnership with Air Canada Vacations promotes U.S. destinations to Canadian travelers utilizing Air Canada Vacations’ marketing channels.
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Canada Loyalty Marketing Program
Ongoing
Brand USA has partnered with AIR MILES, Canada’s most recognized loyalty program, to provide a full funnel activation program in the Canada.
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CANUSA Program
Ongoing
CANUSA is the largest specialized tour operator in Germany for the U.S. and offers the ability to reach its strong German travel audience to inspire and encourage travel to U.S. destinations through a variety of marketing tactics. CANUSA provides its clients with customizable travel packages and utilizes a travel agent team that works individually with each customer on their unique itinerary. 
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Expedia Affinity Program
Ongoing
Expedia Group Media Solutions is a global travel advertising platform connecting marketers with hundreds of millions of travelers across the Expedia Group brands. It offers access to Expedia Group traveler search and booking data for actionable insights, sophisticated targeting, and reporting from awareness to conversion. It’s full-funnel suite of solutions allows Brand USA to inspire, engage, and convert travelers worldwide for meaningful results. 
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Hotelbeds Affinity Program
Ongoing
Hotelbeds is the world’s leading B2B travel distributer. It contracts hotels and activities in almost every destination and distributes them to their client network in over 130 source markets. Hotelbeds reaches 200k Travel Agents and 60k Strategic Partners made up of Tour Operators, Points & Loyalty Programs, Airline Packages, and Employee Benefits.
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Interactive Travel Guide
Ongoing
Brand USA's Interactive Travel Guide is a dynamic, mobile-first platform featuring actionable travel ideas and backed by targeted distribution. 
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Lastminute.com Affinity Program
Ongoing
lastminute.com was the first OTA in the UK and is now a well-known and trusted brand across Europe, operating in 40 countries (17 languages) with 60 million unique users per month. lastminute.com works with partners to target specific travel audiences using its 1st party data. It utilizes innovative media formats across the web to raise awareness and drive sales to destinations. 
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PriceTravel Program
Ongoing
Brand USA is partnering with PriceTravel, one of the most recognized and innovative OTAs in Mexico, to create multi-platform marketing campaigns to increase exposure in the Mexico market.
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Sojern Affinity Program
Ongoing
Sojern is a leading digital marketing platform built for travel marketers. Powered by superior artificial intelligence, data science, and traveler intent data, Sojern provides multichannel marketing solutions to engage and convert travelers for all travel marketers including 300+ destination partners around the world. Sojern offers digital campaigns that utilize real time travel intent data to help target people who are actively searching and booking their next trip, and provides unique market insights, website analytics, and Economic Impact Reports.
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Tripadvisor Affinity Program
Ongoing
Tripadvisor, the world’s largest travel guidance platform, helps hundreds of millions of people each month become better travelers, from planning to booking to taking a trip. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, and reserve tables at restaurants. Tripadvisor is booking agnostic and reaches higher funnel travelers.
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TUI Program
Ongoing
TUI is the largest travel brand in Germany with more than 50 years of experience. TUI has more than 6,000 travel agencies across Germany and owns the most visited holiday site with more than 44 million page views each month.
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