Meet Fred Dixon

From my earliest days working at my family’s motel in the Great Smoky Mountains of Tennessee to now leading the nation’s DMO, I’ve learned the unrivaled ability of international travel to build communities and foster human relationships.

I am incredibly humbled by the faith placed in me by the board and for the support throughout this transition. Listening and learning are two hallmarks of my leadership style. Over the next several months, I plan to hear directly from the industry. Understanding your perspective is essential as Brand USA looks to the future and plans how best to maximize the upcoming moments of global impact and differentiate the United States as a must-visit destination. 

I am so proud to continue my life’s passion in this new role at Brand USA. I know that our future success will require a collective effort, and I am beyond excited for what’s to come. I look forward to working with each of you as we embark on this journey together.

– Fred

Upcoming Speaking Engagements

Upcoming Talks
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Sep.
25 - 27
2024
Talks

Tennessee Governor's Conference on Hospitality & Tourism

Chattanooga TN United States
| Fred Dixon
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Sep. 30
Oct. 02
2024
Talks

Hawaii Tourism Conference

Oahu HI United States
| Fred Dixon
""
Sep.
25 - 27
2024
Talks

Tennessee Governor's Conference on Hospitality & Tourism

Chattanooga TN United States
| Fred Dixon
""
Sep. 30
Oct. 02
2024
Talks

Hawaii Tourism Conference

Oahu HI United States
| Fred Dixon

Press Release
WASHINGTON, D.C. – April 2, 2024 – Brand USA, the destination marketing organization for the United States, today announced that, as part of a planned succession process, its Board of Directors has appointed Fred Dixon as the company’s new President & Chief Executive Officer, effective July 15, 2024.
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Bio
Fred Dixon is president and chief executive officer of Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Fred is responsible for accelerating the organization’s efforts to build and execute effective marketing strategies to increase U.S. travel exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world.
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