Brand USA CEO Summit U.K. & Europe 2024


OCTOBER 21 – 22, 2024 | LONDON, U.K.

Brand USA is hosting its CEO Summit for the fourth consecutive year, bringing leading U.S. partner CEOs to London’s etc. venues County Hall to hear the latest industry insights and to meet with the top editors across consumer and trade media.

Taking place on Monday, October 21 and Tuesday, October 22, Brand USA CEO Summit U.K. & Europe 2024 will feature a tailored program comprising a selection of panel discussions, focusing on the opportunities and challenges dominating the tourism industry. There will be select media opportunities which will be media-led and determined by destination stories and news.

Application portal now closed.

 

About Brand USA CEO Summit U.K. & Europe 2024

The enrichment series will offer critical market insights from marketers, strategists, and industry leaders that will leave attendees inspired, educated, and motivated through its insightful, and forward-looking programming.

Through Brand USA CEO Summit U.K. & Europe 2024 networking sessions and evening events, U.S. partner CEOs will be able to strengthen business relations with U.K. and European delegates as well as reconnect with friends and colleagues in the travel industry. More information about each evening event will be provided in April.

Similar to last year, Monday night will host all delegates at a single event and Tuesday night will feature a dinner for CEOs hosted off-site. Also on Tuesday evening, Travel Week and Media Forum will enjoy a brief Brand USA-hosted reception at County Hall, followed by an opportunity for exhibitors to host trade and media on their own.

Please see our evening events webpage for more information on this year’s evening events.

Billing will occur in August

$1,000 per attendee

October 1, 12 p.m. ET: Orientation

October 9: CEO Schedules released

October 21 - 22: Brand USA CEO Summit U.K. & Europe 2024

Brand USA reserves the right to change the dates

Accommodation is not included in the fee; we have secured preferential rates for a number of nearby hotels here.

As stated in the Brand USA Travel Week U.K. & Europe 2024 Terms and Conditions, CEOs who cancel before July 31, 2024, will be reimbursed. Those who cancel after July 31, 2024 forfeit their registration fees.

Frequently Asked Questions

Details will be shared with attendees in the month prior to the event.

For further information, contact [email protected]

CEO Summit Schedule*

Monday, October 21, 2024

 

Non-Media Track

Media Track

 

 

Morning

(9 am start)

CEO Exclusive: Media Networking Breakfast

Insights from Brand USA

Tour Operator Panel Discussion

Media-led: One-to-One Meetings

CEO Exclusive: CEO Media Panel Discussion

Lunch

CEO Exclusive: Media Networking Lunch 

Afternoon

(4:45pm finish)

Keynote

Media-led: One-to-One Meetings

Storytelling: Maximizing Cultural Moments 

CEO Exclusive: M.I.C.E. Panel Discussion

Free Time

Media-led: One-to-One Meetings (until 5:30 pm)

Evening

(7 pm start)

Combined evening event for attendees of all three Brand USA Travel Week U.K. & Europe events, at  Victoria & Albert Museum

Note: Our team will reach out to CEOs with whom the media has expressed interest in meeting. Non-Media track participants will receive media exposure at engagement throughout the week as outlined above.

Tuesday, October 22, 2024

 

Single Track

 

 

 

Morning

(8 am start)

Media Forum Networking Breakfast

CEO Exclusive Enrichment: “A View from Above” Aviation Overview

CEO Exclusive Enrichment: Individual airline updates from legacy and low cost carriers

CEO Exclusive Enrichment: Fireside Chat

Joint Enrichment with Travel Week & Media Forum 

Lunch

Networking Lunch - all attendees

Afternoon

CEO Exclusive Enrichment: European Tourism Leaders Panel Discussion

CEO Exclusive Enrichment: Additional programming including panel discussions and fireside chats

Evening

(6 pm start)

Transportation directly to dinner

CEO Summit U.K. & Europe Private Dinner, Two Temple Place

Note: CEOs are welcome to join Wednesday and Thursday for Media Forum/Travel Week events after the conclusion of Brand USA CEO Summit. Schedule information can be found here. Please let us know if you plan to extend beyond CEO Summit for extra programming.

Brand USA Travel Week U.K. & Europe
OCTOBER 21 – 24, 2024 | LONDON, U.K.

Brand USA brings together exhibitors from across the U.S. and buyers from the U.K. and Europe for an in-person gathering to build relationships and prepare for future successes.
Brand USA Media Forum: U.K. & Europe
OCTOBER 21 – 13, 2024 | LONDON, U.K.

Brand USA welcomes back U.S. DMO PRs and U.K. and European media for beneficial discussions highlighting top talking points for profitable outreach.