CANUSA Program
CANUSA is the largest specialized tour operator in Germany for the U.S. and offers the ability to reach its strong German travel audience to inspire and encourage travel to U.S. destinations through a variety of marketing tactics. CANUSA provides its clients with customizable travel packages and utilizes a travel agent team that works individually with each customer on their unique itinerary.
CANUSA clients look for individual trips featuring cultural highlights, contact with locals, authentic experiences and, above all, actively experiencing nature. Average booking age ranges from 24-55.
Program Benefits
- Largest specialized tour operator in Germany for the US.
- Product creation.
- CANUSA customer average length of stay in the US is 20+ days.
- 95% of CANUSA customers book a complete travel package with flight, rental car/camper or accommodations.
Dates
Markets
Package Details
CANUSA Media Campaign 1
Social Media Promotion Premium:
- 3 posts on Facebook (70,000 fans)
- 3 posts on Instagram (13,000 followers)
- Facebook & Pinterest Ad Promotion (1 month - 300,000 impressions)
Online Promotion: Scratch Ad and display ads on premium websites (2 months - 6,000,000 impressions)
YouTube Ad: 30 second advertising video placed as a short clip on relevant YouTube content to target users that searched for CANUSA or visited our website (2 months - 6,000,000 impressions)
SEA Promotion: SEA Campaign text ads on Google and Bing (2 months - 150,000 impressions)
Email Marketing Premium: Exclusive presentation of the destination as only topic of the newsletter (40,000 readers)
Total Estimated Impressions: 12,573,000
CANUSA Media Campaign 2
Social Media Promotion:
- 3 posts on Facebook (70,000 fans)
- 3 posts on Instagram (13,000 followers)
- Facebook & Pinterest Ad Promotion (1 month - 300,000 impressions)
Online Promotion: Individual recommendation ads, retargeting ads (2 months - 6,000,000 impressions)
Instagram Basic (1 month – 13,000 followers):
- 2 posts promoting a travel package and content on canusa.de
- 1 individually created reel or story
SEA Promotion: SEA Campaign text ads on Google and Bing (3 months - 225,000 impressions)
Email Marketing: One thematic article in weekly CANUSA newsletter (400,000 readers)
Total Estimated Impressions: 7,021,000
CANUSA Media Campaign 3
Social Media Promotion:
- 2 posts on Facebook (70,000 fans)
- 2 posts on Instagram (13,000 followers)
- Facebook & Pinterest Ad Promotion (1 month - 300,000 impressions)
- 1 Individually Created Reel or Story (13,000 followers)
Online Promotion: Individual recommendation ads, retargeting ads (2 months - 6,000,000 impressions)
Email Marketing Premium: Exclusive presentation of the destination as only topic of the newsletter (40,000 readers)
Total Estimated Impressions: 6,436,000