Canada Loyalty Marketing Program
Brand USA has partnered with AIR MILES, Canada’s most recognized loyalty program, to provide a full funnel activation program in the Canada.
AIR MILES has over 9.4 million active collector accounts, representing approximately two-thirds of all Canadian households.
This program will leverage the AIR MILES travel booking engine to engage with collectors looking for ways to utilize their loyalty points to encourage them to book travel to US destinations.
Program Benefits
- Much more than media, AIR MILES offers highly targeted reach to prospective Canadian travelers, and the opportunity to directly convert to flight, accommodation, car rental, extras (theme park, airport transfers, attractions, tours, etc.) bookings.
- AIR MILES is Canada’s largest consumer loyalty program with 9.4M participants (Mile Collectors).
- AIR MILES collectors can utilize cash, and loyalty points, or a combination of both to pay for travel. AIR MILES Collectors can also finance their purchases using FlexPay (Uplift), a buy now, pay later payment option.
- AIR MILES booking engine has top-notch functionality that today’s travelers expect including easy product bundling and flexibility.
Dates
Start Date:
End Date:
Ongoing
Markets
Canada
Package Details
Media Campaign 1
- 1x mention in destination specific email
- 2x mentions in a travel email
- Targeted Facebook & Instagram ads to drive traffic and awareness
- AIR MILES will create an incentive to entice users to book
- AIR MILES travel home page banner: 1x mention
- 1x landing page
- 1x inbox message for mobile users
Estimated impressions: 7,000,000
Campaign length: 6 weeks
Media Campaign 2
- 1x mention in destination specific email
- 1x mentions in a travel email
- Targeted Facebook & Instagram ads to drive awareness
- 1x landing page
Estimated impressions: 4,700,000
Campaign length: 4 weeks